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How a baby stroller manufacturer encourages mom-and-pop retailers to buy online

Maclaren, a manufacturer known for introducing 50 years ago lightweight, easy-to-use “umbrella” baby strollers made with aviation-grade aluminum, has lumbered along for the past several years with an international business-to-business e-commerce system that wasn’t easy for Maclaren employees or its B2B customers to use, says Jim Ramsey, global head of technology. The old system simply […]

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