Edible Arrangements and Ulta focus on galentines for Valentines Day
April Berthene
Edible Arrangements LLC and Ulta Beauty have a decidedly female focus for their Valentine’s Day marketing. Both online retailers feature promotions centered on “Galentine’s Day,” or celebrating Valentine’s Day with gal pals. “The main messaging we’re trying to portray is that while Valentine’s Day is traditionally about love with your significant other, there’s a big […]