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B2B sales reps push ahead in the world of e‑commerce

The B2B salesperson is alive and pushing ahead, Forrester Research Inc. says in an updated version released last week of its 2015 “Death of a (B2B) Salesman” report. But business-to-business salespeople and their employers still have a ways to go to give buyers what they want in a mix of in-person attention and self-service e-commerce, […]

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