A new formula for sales reps: Focus less on golf, more on data
Paul Demery
In a follow-up to its 2015 report “Death of a (B2B) Salesman,” when it projected that a million sales reps would lose their jobs to self-service e-commerce by 2020, Forrester Research Inc. contends in a report released last week that sales reps must learn to better use the data digital commerce provides to more effectively […]