Cosmetics retailer Tarte Inc. puckers up to personalization
April Berthene
Cosmetics retailer Tarte Inc. doesn’t want to have to ask its customers more than once for their email address, and when it does ask, it wants to intrude on shopping visits as little as possible. Email capturing and personalization services are key reasons Tarte uses marketing software provider BounceX. The software allows Tarte to know if […]