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Perry Ellis uses Amazon’s Alexa to help men get dressed

(Bloomberg)—Perry Ellis International Inc. has a new ally in its efforts to sell more men’s clothing: Amazon.com Inc.’s Alexa. The fashion company, No. 630 in the Internet Retailer 2017 Top 1000, has created a feature for the voice-activated assistant that offers style tips to male shoppers. The idea is to help men dress for any […]

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