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Getting serious about B2B social selling programs

Social selling—finding, engaging and selling to customers through social media like Twitter and LinkedIn—is making inroads in business-to-business marketing circles, Forrester Research Inc. says in a new study. “With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs,” Forrester says in the report, “New Tech: B2B […]

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