What is a DNVB? These digitally native vertical brands are pushing e‑commerce innovation
James Risley
Web-only brands have exploded in number over the last decade, growing sales and venture capital funding at a rapid pace. These companies—often called digitally native, vertically integrated brands or DNVBs—are in control of the entire consumer experience with their brand, from start to finish. They’ve also grown to become a bigger and bigger presence in […]