Natori.com uses AI to power its foray into social media ads
April Berthene
Luxury sleepwear designer and manufacturer Natori is using social media marketing to bolster its direct-to-consumer sales. The 41-year-old brand quietly launched its e-commerce site in 2008. At first, Natori was worried about backlash from its wholesale retail partners for selling direct to consumers. As brands selling direct to consumer became more mainstream, it slowly began to […]