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Distributors tap e‑commerce to attract new customers

Distributors tap e-commerce to attract new customers

Atlanta Light Bulbs, a family owned distributor founded in 1981, has been selling online to corporate buyers of general and specialty light bulbs and related products since 2001. But to maintain its edge as a distributor to commercial and industrial customers, it’s doing a lot to upgrade its back-end business software systems and website features […]

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