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Augmented reality nets real results for Tilly’s

augmented reality drives traffic to Tilly's

No risk, no reward, as the saying goes. And in an overcrowded apparel retailing world, standing out can mean taking risks. Last year, apparel and accessories retailer Tilly’s Inc. was looking for new ways to connect with its consumer base and took a flier with augmented reality. Tilly’s invested an undisclosed amount of cash—and a […]

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