Target.com and OfficeDepot.com both bid on Staples-specific brand terms for back-to-school paid searches, according to search marketing analytics firm Adthena Ltd. Adthena analyzed paid back-to-school shopping searches for 432 merchants and more than 1,660 unique ads Aug. 2-19, 2018. Adthena found that Target.com and OfficeDepot.com tried to get shoppers to click on their ads when […]
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