B2B Next report: How a global distributor proved online engagement boosts offline sales
Don Davis
In September 2013, Devashish Saxena told the executive committee of electrical supplies distributor Rexel that customers who engage with the company’s websites will buy more from its bricks-and-mortar outlets. The leaders of the Paris-based company responded: Prove it. Saxena’s team then studied the results in Sweden, one of the countries where the distributor had moved […]