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QVC, HSN and Zulily focus on capturing a younger shopper

qvc hsn young shopper qurate

Qurate Retail Inc. has launched a cornucopia of new initiatives to target younger shoppers, including creating a voice-activated Alexa skill, launching micro-brands on social media and developing marketing podcasts and a few social video series. Qurate—which includes the online and TV brands QVC and HSN, and flash-sale e-retailer Zulily.com—is the 11th-largest online retailer in North […]

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