When Daniela Soibelman was brought on board at web-only prescription eyeglass retailer GlassesUSA.com about eight months ago, she was immediately presented with a single, intimidating spreadsheet containing an overwhelming amount of data. The excel file contained about 40,000 eyeglass SKUs from Italian eyewear company Luxottica that the company was considering selling on Amazon.com. Soibelman, who was […]
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