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Harry’s deal shows ecommerce matters to established CPG companies

Edgewell Personal Care Co.’s $1.37 billion acquisition Harry’s Inc. shows that established consumer packaged goods (CPG) companies are serious about winning online customers and fending off the threat from fast-growing digitally native brands. “Regardless of the value they paid, it’s yet another signal that larger CPG companies are willing to acquire challengers,” says Keith Bendes, […]

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