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Shapermint reaps rewards with social media influencers

As the number of social media influencer ads have decreased on Instagram during the coronavirus pandemic, web-only retailer Shapermint has kept its marketing dollar allocation for brand ambassadors and influencers steady—a strategy that co-founder and chief marketing officer Massimiliano Tirocchi says has been successful. The number of Instagram influencers using “#ad” in their posts declined […]

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