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Anthropologie adds a virtual experience with a Pinterest catalog

In late March, apparel and home goods retailer Anthropologie announced its digital-only catalog on Pinterest. As the coronavirus pandemic limited shoppers’ ability to visit in-store locations, the partnership with Pinterest allowed Anthropologie to “translate the ordinarily physical experience into an interactive virtual experience,” says executive director of digital at Anthropologie, Barbra Sainsurin. “Pinterest is incredibly […]

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