Snap, rivals power AR advertising boom to woo homebound shoppers
Bloomberg News
(Bloomberg) —When American Eagle Outfitters Inc.’s in-person sales took a hit from the Covid-19 pandemic last year, the retailer decided to make a bigger bet on an emerging tool for reaching customers: augmented reality. Suffering from declining sales and mulling store closings, the retailer turned to Snap Inc.’s popular Snapchat video-sharing app to connect with teenagers who […]