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Adidas sells Reebok to Authentic Brands in $2.5 billion deal

(Bloomberg)—Adidas AG, No. 14 in the Digital Commerce 360 Europe 500, agreed to sell its underperforming Reebok business to Authentic Brands Group Inc. for up to 2.1 billion euros ($2.5 billion), adding another well-known name to the buyer’s growing lineup of consumer companies. The majority of the price will be paid in cash at closing, […]

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