Engaging content is a key component to loyalty at direct-to-consumer brand American Girl. And it works. Shoppers who visit American Girl’s interactive virtual museum have a 25% higher add-to-cart ratio on its ecommerce site than shoppers who have not interacted with the museum, the brand says. Since American Girl’s launch in 1986 as a cataloger, […]
To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 1000 Database – Top 1000 Database w/report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit, Silver Membership, Silver Membership – Silver + Top 1000 Membership, 2025 Top 1000 Report or Top 2000 Database – Database Only.