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Williams-Sonoma targets online B2B for growth

Williams Sonoma Inc., the home furnishings retailer that was an early pioneer to business-to-consumer ecommerce, now has aims on higher online and offline sales in another channel: B2B. “Our largest cross-brand growth driver is business to business,” CEO Laura Alber told analysts on a recent year-end earnings call. “Williams-Sonoma is no longer just a home […]

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