SodaStream uses AI to increase conversions through email, SMS and social media
Gretchen Salois
SodaStream International Ltd. (a subsidiary of PepsiCo) sells its sparkling water machines and refill canisters in 46 markets across the world. “We needed a global overview of our entire [pool] of consumers and their interaction with the brand,” says Yoed Negri, global director of digital transformation, SodaStream. Negri says SodaStream understands that its customers interact […]