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Orchard Mile takes control by livestreaming its own shopping events

High-end fashion apparel and beauty marketplace Orchard Mile CEO Jak Benardete says live shopping is not very popular in the U.S. — yet. “It’s coming here to the U.S. But first, we have to start changing shoppers’ mindsets,” he says. To differentiate itself from other retailers, Benardete says it made sense for the online marketplace […]

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