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Ghirardelli taps generative AI to edit photos but not yet to generate images

For Ghirardelli Chocolate Co. to update its product detail page with a new image, it could take a month to go from idea, photo shoot and editing to live, says Pam Perino, ecommerce content operations and development manager at Ghirardelli. But with the new generative artificial intelligence tools available to brands, it could be “10 […]

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