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The Container Store entices back-to-school college shoppers via text

The Container Store turned to SMS and MMS and in-app push messages to entice back-to-school college shoppers. The program enrolled more than 175,000 subscribers, which was 45% higher compared with its 2022 college subscriber list. The retailer continues to adjust how it engages with subscribers, says Sydney Hamilton, senior director of digital marketing. “When we […]

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