A data-driven snapshot of shopper loyalty in a high-inflation market. Learn what’s shifting, why it matters, and how brands can respond.
Loyalty isn’t gone, but it’s fragile. While most shoppers still call themselves “somewhat loyal”, 83% have switched brands or retailers recently.
Our latest research shows price sensitivity is reshaping how consumers shop and what keeps them coming back.
This report distills the signals that matter now so ecommerce and retail teams can adapt with confidence. (Survey of 1,044 U.S. online shoppers, August 2025.)
A sneak peek of what you’ll learn:
- Which categories are hit hardest, and where quality still wins
- What you can do to offset price hikes without eroding margin
- What else is driving consumers to switch brands?
- How to protect sales in a price-sensitive market
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