After years of acquisitions, Performance Food Group overhauls its customers' B2B online purchasing experience to bring all segments of the business together.
Live-event equipment marketplace GearSource.com — a supplier to clients like touring musical bands and Super Bowl half-time shows — has an aggressive growth plan underscored by a new digital platform.
To stand out in the quickly evolving B2B ecommerce world, companies like engine parts manufacturer Dayco, chemicals marketplace ChemDirect and live-events gear supplier GearSource are upgrading how they sell online. We cover their strategies in the just-released report, “B2B Ecommerce Handbook: Formulas for Digital Growth.”
B2B buyers want more than just facts about the products they buy; they also want to be engaged and entertained by marketers. And it’s possible for B2B marketers to target B2B audiences in a helpful, sophisticated way—and knock their socks off with creative messaging, writes Dâna Barakat of New York Interconnect.
