The metalworking and industrial products distributor says that delays in website enhancements, including in product search and pricing, negatively impacted revenue from its core customer base of manufacturers.
Everyone knows that B2B buyers want the “customer-friendly” experience they get on most retail ecommerce sites. But B2B purchasing and order management are complex, sometimes exceptionally so. Michael Vax, founder of the consulting firm CommerceIsDigital, offers a roadmap to smooth out the B2B buying experience.
