Kathleen Lewarchick | | Digital Commerce 360 | B2B
As B2B customers take on complex online purchasing, search systems must evolve to satisfy them. Fortunately, innovation, machine learning and AI are helping to improve search outcomes, writes Kathleen Lewarchick, vice president of marketing at B2B digital services firm Xngage.
Logik.io will use the funding to further develop its business of offering digital technology for helping B2B buyers find, configure and purchase recommended products, the company says.
